WordPress has been built with search engine optimization, or SEO, as a primary factor. The design capacity of WordPress welcomes search engines with open arms. All of the WordPress functions and features have been designed to guide search engines through pages and posts, and even categories, so that the crawl or indexing of your website becomes efficient and thorough. WordPress also offers a great number of plug-ins and themes to help improve the SEO capacity of any web site. According to WordPress Codex, “WordPress, straight out of the box, comes ready to embrace search engines. Its features and functions guide a search engine through the posts, pages, and categories to help the search engine crawl your site and gather the information it needs to include your site within its database.”
The WordPress plug-in system is very user friendly and allows web developers to utilize a number of plug-ins without manual code entry. If you’re using a web developer to build your web site, your final product will be ready much more quickly than if your developer had to write all your desired plug-in code manually. In addition, WordPress has been adapted for easy upgrades. This allows web designers to be up to date with security patches and system releases. Using these tools also allows web designers to maximize social networking efforts and offer improved content management.
Allowing your web developer to grow your site using WordPress from its conception becomes possible with the RSS feed integrated into all WordPress websites. The majority of website systems available do not automatically create RSS feeds; WordPress on the other hand, does. Internet users are becoming more and more comfortable with RSS feed usage. As a result, web developers offering live feeds from their sites can save time and money by eliminating e-mail campaigns and other expensive web marketing tools. Using live feeds enables your subscribers to receive content in their feed readers, while maintaining the privacy of their e-mail addresses. The decision to enable live feed by WordPress has allowed web development professionals to avoid the dreaded “junk folder” in e-mail marketing. Using the WordPress live feed option also allows web developers to spend less time writing newsletters and marketing campaigns and more time growing and developing the dynamics of the website. RSS feeds are customizable through WordPress allowing readers to receive them through e-mail, if they choose, but also eliminating the need to release an e-mail address if they prefer to keep it private.
Many web developers are calling WordPress their preferred website content management system. The average Joe may believe that WordPress is strictly a blog resource, but WordPress has proven to be anything but that. The cause of the powerful database-driven publishing platform, WordPress has proven itself to be web development ready. The database has been designed to allow most experienced web developers, achieve an even higher level of success when it comes to building a CMS-driven website.
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